The AI companion that helps every user meet and exceed their KPIs.

The Base case is built to earn a seed priced well above our $8M cap: seed-ready by August 2027, ~$540K ARR by April 2028, and ~$275K still in the bank.

The model carries a $12M seed price — the conservative end. Here is what an $800K investment at our $8M cap becomes as the seed price rises with traction:

These figures are net of the standard 12% employee share pool, which is created before the new money and dilutes the founders and the earlier investor — not the incoming one. We show it because it materially changes the answer.

$50,250 a month at full plan — and burn after revenue falls to near break-even by April 2028.

Two senior engineers in Costa Rica, a founding seller from March 2027, plus go-to-market, infrastructure and legal. Founder pay starts in July 2027 (Marco) and November 2027 (Jake and Darren); until then, the money it would have used funds an additional engineer. Burn peaks at $55,000 in November 2027, as the additional engineer finishes and the founders' pay is fully on, then settles at $50,250.

Burn steps up again at the seed when we hire beyond the founding team. The model shows that transition explicitly rather than burying it — today's figure is not the run-rate for the round after this one.

Ordinary shares only. No preferred stock, no debt, no prior rounds — a clean cap table.

The raise is a post-money SAFE: money in now, converting at the agreed cap at the next priced round. Until conversion it is a right to shares, not shares. On conversion it becomes Series Seed Preferred with the customary 1× non-participating liquidation preference — capital returned first in a sale.

Founders at 60.5% after the seed is the healthy range — enough ownership to stay motivated through a Series A. We run a single instrument at a single cap by design, on the standard post-money SAFE with no custom economics; pro-rata rights go in a side letter for meaningful lead checks only. No interest, no maturity date.

Acquisition by a larger platform in five to seven years. We own the attribution layer none of them have.

The buyers are the systems we already connect to: Salesforce, Microsoft, HubSpot, Gong, Salesloft/Outreach, Seismic, SAP. Every one of them records what a seller did. None can prove which coaching moved the number. That record is the asset, and it is the reason this is an acquisition target rather than a feature.

At roughly 4.0% after a seed, Series A and Series B:

We priced at an $8M post-money cap: $800K buys 10% at conversion. Simple math, one instrument, no discount.

The cap reflects what most pre-seed companies don't have: a working product. We have one. Three role cockpits, the AI coach with four voices, and the closed-loop attribution ledger — built, clickable, and shipped founder-led before any outside capital.

We kept it there deliberately. Bringing in the right early investors at an unambiguously fair price is worth more to us than the last point of dilution, and a single cap keeps the table clean for the seed.

Yes — 24 months, monthly, as a working spreadsheet rather than a static slide.

Revenue is driven by selling capacity — founder time and the founding seller — not typed in. The workbook carries an Investor Summary, a Downside / Base / Upside dashboard, modeled unit economics (Base case: ~$11.6K CAC, ~8-month payback), a Proof Tracker of what we must prove before the seed, and every driver in its own labelled cell. Change one assumption and the whole model recalculates.

Cost lines reconcile to the full $800,000 from January 2027 to April 2028 — the same figures as the use-of-funds table above, to the dollar. Whatever deferred founder pay frees up is reinvested in engineering, never left idle.

The $800K is sized so the Downside still reaches seed-ready — by November 2027 — and no case runs out of cash through December 2028, even with no seed.

Base wins three-quarters of the planned customers, two months late, with 1.5% monthly churn. Downside wins half, three months late, with 2% churn. Upside is the original plan.

Built with a buffer: even in the Downside, cash never drops below $82K. A slower start delays the seed — it does not put the company at risk. The founding seller is what turns the capital into a revenue engine.