Three operators. Decades of scar tissue in enterprise software, marketing, and channel execution. One conviction: every person who owns a target deserves a coach that knows the work — and credits them when it lands.
KPIcons started as a frustration. Three of us — Marco, Jake, and Darren — had spent our careers on the front lines of B2B execution: building demand-gen programs for the world's largest enterprise software brands, running SAP partner ecosystems, leading channel P&L at Microsoft and Algolia.
Every quarter we watched the same thing happen: the system of record knew which people were drifting. Enablement knew which playbook could help. Management knew who needed coaching. And none of them were talking to each other. Training got abandoned at 12% adoption. Targets slipped. Managers burned out. People blamed the tool.
In 2025 we sat down and asked the simplest question we could: what if every gap, every nudge, every move, every outcome — lived in one loop, with every motion attributed back to the move that caused it?
That's KPIcons. Built for individual contributors, team leads, and platform owners. One loop. Every motion attributed. Career-first by design.
CEO of CXGlobals (15+ yrs), B2B tech demand-gen agency behind campaigns for the world's largest enterprise software brands. 15+ yrs scaling digital marketing, channel programs, and partner ecosystems across NA & LATAM.
Channel Engagement Manager at SAP, leading partner enablement across the SAP ecosystem. Co-author of "You Buyin' This?" — a modern playbook on enterprise sales. Previously at Nimbl, in marketing & SAP talent programs.
Former EVP at CXGlobals; senior leadership stints at Microsoft, Algolia, and Alfresco. Channel, P&L, and demand-gen veteran with deep enterprise GTM playbook.
Advisors. KPIcons is supported by advisors from SAP, CXGlobals, the Salesforce ecosystem, and Forrester. We're always looking to add operator-first advisors — if that's you, reach out.
A dashboard tells you what happened. A coach tells you what to do next, why it matters, and credits you when it works. We build the second.
Every nudge, every play, every outcome traces back to the move that caused it. No anonymous wins. Your growth has a paper trail.
Product decisions get made by people who've carried a quota, run a team, or owned a platform. No armchair theorizing.
Signed receipts, SSO, MFA, and a public connector roadmap — built into the platform's own cockpit, not bolted on as an afterthought.
Differential privacy on peer benchmarks, opt-in per metric, k-anonymity by default. We earn the trust before we ask for it.
The LLM is always retuning. What worked, who it worked for, when it landed — fed back into the next prompt. The coach you have today is not the coach you started with.