If Sarah is the land and Victoria the expand, Marcus is why nobody leaves — the sign-off that clears AI on employee data, and the signed trail that makes the account un-rippable.
Why he's the investment
- The lock-in — governed data + signed trail = prohibitive switching cost. The Enterprise tier.
- Trust is the architecture — his yes clears the biggest objection to AI on employee data.
- Consolidation — replacing 4–6 tools cuts spend and attack surface; it funds itself.
His governed estate is the prize
4–6 → 1
tools folded into one governed platform.
weeks → query
audit prep on one signed, exportable trail.
<2s
p50 signed receipt on every AI action.
Illustrative · from KPIcons materials & product spec
